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zengestrom.com: Why some social network services work and oth...

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why people affiliate with each specific other and not just anyone.

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For a much more elaborate academic argument about object-centered sociality, see the chapter on 'Objectual Practice' by Karin Knorr Cetina in The practice turn in contemporary theory, edited by Theodor R. Schatzki, Karin Knorr Cetina, and Eike von Savigny (London 2001: Routledge.)

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