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Free! Why $0.00 Is the Future of Business

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  • classroom20

    Classroom 2.0

    436 members,927 bookmarks

    A place for members of www.Classroom20.com to share links, Classroom 2.0 is social networking site devoted to those interested in the practical application of computer technology (especially Web 2.0) in the classroom and in their own professional development.

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Saved by 43 people (5 private), first by anonymouse user on 2008-02-25


Public Comment

on 2008-03-12 by danila

abundance economy, but also "attention economy" and "reputation economy"

Public Sticky notes

His boss at the bottle cap company, meanwhile, had just one piece of advice: Invent something people use and throw away.

Highlighted by nele_noppe

The freebies helped to sell those products, but the tactic helped Gillette even more. By giving away the razors, which were useless by themselves, he was creating demand for disposable blades

Highlighted by nele_noppe

A few billion blades later, this business model is now the foundation of entire industries: Give away the cell phone, sell the monthly plan; make the videogame console cheap and sell expensive games; install fancy coffeemakers in offices at no charge so you can sell managers expensive coffee sachets.

Highlighted by nele_noppe

A few billion blades later, this business model is now the foundation of entire industries: Give away the cell phone, sell the monthly plan; make the videogame console cheap and sell expensive games; install fancy coffeemakers in offices at no charge so you can sell managers expensive coffee sachets.

Highlighted by caweldude

But until recently, practically everything "free" was really just the result of what economists would call a cross-subsidy: You'd get one thing free if you bought another, or you'd get a product free only if you paid for a service.

Highlighted by nele_noppe

Thanks to Gillette, the idea that you can make money by giving something away is no longer radical. But until recently, practically everything "free" was really just the result of what economists would call a cross-subsidy: You'd get one thing free if you bought another, or you'd get a product free only if you paid for a service.

Highlighted by jeff-milw

the result of what economists would call a cross-subsidy: You'd get one thing free if you bought another, or you'd get a product free only if you paid for a service.

Highlighted by caweldude

Over the past decade, however, a different sort of free has emerged. The new model is based not on cross-subsidies — the shifting of costs from one product to another — but on the fact that the cost of products themselves is falling fast.

Highlighted by caweldude

The new model is based not on cross-subsidies — the shifting of costs from one product to another — but on the fact that the cost of products themselves is falling fast

Highlighted by ratbeard

You know this freaky land of free as the Web

Highlighted by sight_by_vision

free versus pay online are ending. In 2007 The New York Times went free; this year, so will much of The Wall Street Journal. (The remaining fee-

Highlighted by bornlazybone

Once a marketing gimmick, free has emerged as a full-fledged economy

Highlighted by sight_by_vision

marketing gimmick, free has emerged as a full-fledged economy. Offering free music proved successful for Radiohead, Trent Reznor of Nine Inch Nails, and a swarm of other bands on MySpace that grasped the audience-building merits of zero. The fastest-growing parts of the gaming industry are ad-supported casual games online and free-to-try massively multiplayer online games. Virtually everything Google does is free to consumers, from Gmail to

Highlighted by bornlazybone

freeconomics

Highlighted by sight_by_vision

Which is to say, the trend lines that determine the cost of doing business online all point the same way: to zero.

Highlighted by sight_by_vision