Internet Famous: Julia Allison and the Secrets of Self-Promotion
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Saved by 3 people (0 private), first by anonymouse user on 2008-07-17
- Takuya514 on 2008-08-17 - Tags Fun
- Daveduarte on 2008-08-07 - Tags brandme , selfpromotion , blogging , lifestreaming
- Sight_by_vision on 2008-07-17 - Tags no_tag
Public Sticky notes
"People have been so paranoid about having any presence online for such a long time," says David Karp, founder of the Tumblr blogging service and a friend of Allison's. "A lot of them have gone through that transition of 'Well, shit, it's out there. I'm searchable on Flickr or Google.' The cat is out of the bag, and the only way to take back that control is to get out there and have a presence, have an identity that you feel represents you."
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I'm searchable on Flickr or Google.' The cat is out of the bag, and the only way to take back that control is to get out there and have a presence, have an identity that you feel represents you."
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By actively keeping a blog and using Twitter and maintaining my social network profiles, I am shaping my image," says Ian Schafer, CEO of Deep Focus, an Internet marketing firm in New York and LA. "Maybe not for the general public, who couldn't care less, but for the 500 or so people who care about me and are actively or passively paying attention."
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And we all have to learn the tricks."
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"become a cult figure."
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Discover a niche, position herself at its choke point, and stay there until people start to notice.
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"It's a matter of ensuring you have the channel with the least competition," he says. "Email is by far the most crowded channel, followed by phone. The least common is in-person."
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