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Will at Work Learning: People remember 10%, 20%...Oh Really?

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Saved by 30 people (0 private), first by anonymouse user on 2007-04-15


Public Comment

on 2007-06-19 by christyinsdesign

Will Thalheimer tracks down some "research" that has been cited unquestioningly by many learning professionals but isn't really what it seems to be. It's based on Dale's Cone of Experience, but the numbers aren't part of Dale's original graphic and don't seem to be based on any actual evidence. This reminds me of the creeping fox terrier clone; it's why information literacy is so important.