Webware: Cool Web 2.0 apps for everyone

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tive Jeff Berman has been promoted to president of sales and marketing, where he'll oversee the new platform as well as HyperTargeting, online marketing, and other revenue-drawing initiatives at the social network. With a background in politics, Berman started at MySpace as senior vice president of public affairs, where he spearheaded the launch of the "Impact" political activism channel; he then moved to a leadership role in the MySpaceTV video portal.

"I'm beyond excited to work hand-in-hand with our brand partners to create compelling campaigns on MySpace," Berman said in a release from MySpace. "This is an amazing opportunity to help brands reach their target audiences and leverage the viralocity of our ever-expanding global community."

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With its huge customer base Yahoo is smart to allow for even more user-generated content and to provide linkages to its disparate social media services, said Greg Sterling, principal of Sterling Market Intelligence. Those are key to helping Yahoo compete against the popular people-powered reviews site Yelp, he said.

"Yahoo is the incumbent in local search, other than the Yellow Pages. It's their market to lose in some sense," Sterling said. "They are to local search what Google has been to general search."

In a separate announcement, local guide site Citysearch said it was offering access to menus through a partnership with MenuPages.com.

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e've got Google Earth and Google Sky. Next up will be a map of the world below sea level--Google Ocean.

The company has assembled an advisory group of oceanography experts, and in December invited researchers from institutions around the world to the Mountain View, Calif., Googleplex. There, they discussed plans for creating a 3D oceanographic map, according to sources familiar with the matter.

The tool--for now called Google Ocean, the sources say, though that name could change--is expected to be similar to other 3D online mapping applica

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In this week's Real Deal podcast, Tom Merritt and I try to explain cloud computing in concrete terms. Starting with an utterly opaque description from Forrester Research, we get into the realities of using the "cloud" of Internet-connected resources for data storage and computing. Then we dive into personal clouds of data--like what Microsoft is trying to build with Live Mesh.

Reminder: We record the Real Deal e

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