Web Squared: Web 2.0 Five Years On: Web 2.0 Summit 2009 - Co-...
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Saved by 61 people (1 private), first by anonymouse user on 2009-06-25
- Arnieg on 2009-11-02 - Tags no_tag
- Judiyost on 2009-10-30 - Tags web20 , web30
- Pierretran on 2009-10-20 - Tags websquared
- Cochinblogger on 2009-10-05 - Tags web2.0
- Johnstanners on 2009-09-30 - Tags web2.0 , oreilly , collaboration , websquared
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Web 2.0 is all about harnessing collective intelligence.
Collective intelligence applications depend on managing, understanding, and responding to massive amounts of user-generated data in real time.
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we’re constantly asked about "Web 3.0." Is it the semantic web? The sentient web? Is it the social web? The mobile web? Is it some form of virtual reality?
It is all of those, and more.
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Ever since we first introduced the term "Web 2.0," people have been asking, "What’s next?" Assuming that Web 2.0 was meant to be a kind of software version number (rather than a statement about the second coming of the Web after the dotcom bust), we’re constantly asked about "Web 3.0." Is it the semantic web? The sentient web? Is it the social web? The mobile web? Is it some form of virtual reality?
It is all of those, and more.
The Web is no longer a collection of static pages of HTML that describe something in the world. Increasingly, the Web is the world – everything and everyone in the world casts an "information shadow," an aura of data which, when captured and processed intelligently, offers extraordinary opportunity and mind bending implications. Web Squared is our way of exploring this phenomenon and giving it a name.
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Imagine the Web (broadly defined as the network of all connected devices and applications, not just the PC-based application formally known as the World Wide Web) as a newborn baby. She sees, but at first she can’t focus. She can feel, but she has no idea of size till she puts something in her mouth. She hears the words of her smiling parents, but she can’t understand them. She is awash in sensations, few of which she understands. She has little or no control over her environment.
Gradually, the world begins to make sense. The baby coordinates the input from multiple senses, filters signal from noise, learns new skills, and once-difficult tasks become automatic.
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Key takeaway: A key competency of the Web 2.0 era is discovering implied metadata, and then building a database to capture that metadata and/or foster an ecosystem around it.
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real world objects have "information shadows" in cyberspace. For instance, a book has information shadows on Amazon, on Google Book Search, on Goodreads, Shelfari, and LibraryThing, on eBay and on BookMooch, on Twitter, and in a thousand blogs.
A song has information shadows on iTunes, on Amazon, on Rhapsody, on MySpace, or Facebook. A person has information shadows in a host of emails, instant messages, phone calls, tweets, blog postings, photographs, videos, and government documents. A product on the supermarket shelf, a car on a dealer’s lot, a pallet of newly mined boron sitting on a loading dock, a storefront on a small town’s main street — all have information shadows now.
In many cases, these information shadows are linked with their real world analogues by unique identifiers: an ISBN or ASIN, a part number, or getting more individual, a social security number, a vehicle identification number, or a serial number. Other identifiers are looser, but identity can be triangulated: a name plus an address or phone number, a name plus a photograph, a phone call from a particular location undermining what once would have been a rock-solid alibi.
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Each new load of data made the database smaller, not bigger. 630 million plus 30 million became 600 million, as the subtle calculus of recognition by "context accumulation" worked its magic.
As the information shadows become thicker, more substantial, the need for explicit metadata diminishes
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- Real-time traffic monitoring systems like Microsoft Clearflow reduce wasted time and energy commuting. Web services reporting progress of buses and trains against their scheduled times make public transit more effective and enjoyable. These are tangible consumer benefits from instrumenting the world. Sensor-driven congestion pricing schemes like the one IBM built for the city of Stockholm create economic incentives to reduce traffic at peak times. These initiatives also raise privacy issues. We’re interested in hearing about success stories – and scare stories – about the way that instrumenting the world changes the way we live.
- Smart Grid initiatives will reduce our energy usage by increasing the intelligence of the system used to deliver it. As hinted at above, though, they will also open a whole new front in the war on privacy. The data that will be revealed by smart grid applications will not only make our utilities smarter, it will likely make marketers a lot smarter too. It is unlikely, though, to make them more humane and less intrusive!
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