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What Companies Should Know About Digital Natives « Web Strate...

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live blogging

Highlighted by phdumper

I’m live blogging from Corporate Social Networking Conference in Amsterdam, and listening to Dr. Urs Gasser of Harvard’s Berkman Center, his website and twitter account (works with friend Doc Searls) who coined the term “Digital Natives”. In my opinion, the Berkman Center is the leading think tank in academia focused on the internet and impacts to culture.

Highlighted by hrheingold

[By age 20, kids will have spent 20,000 hours online –the same amount of time a professional piano player would have spent practicing --Dr. Urs Gasser]

Highlighted by kelseyhead

[By age 20, kids will have spent 20,000 hours online –the same amount of time a professional piano player would have spent practicing --Dr. Urs Gasser]

Highlighted by caitlin032118

The kids born after 1980 are often thought of as Digital Natives but age doesn’t always matter as the generation is defined on: access to digital technologies, age, and have the skills to use the skills

Highlighted by hrheingold

age doesn’t always matter as the generation is defined on: access to digital technologies since birth, age, and have the skills to use the digital technologies.

Highlighted by phdumper

Key Characteristics of Digital Natives:

Highlighted by hrheingold

They interact with the peers across the globe:

Highlighted by hrheingold

Always online:

Highlighted by hrheingold

Extensive disclosure of personal data

Highlighted by hrheingold

Online representation is the same as physical representation

Highlighted by phdumper

Extensive disclosure of personal data: 35% of girls in US are writing a blog vs 20% boys. Opportunity for HR departments to learn more about their employees, but guess what? They Google you too.

Highlighted by caitlin032118

Culture of sharing:

Highlighted by hrheingold

Opportunity for HR departments to learn more about their employees, but guess what? They Google you too.

Highlighted by phdumper

Extensive disclosure of personal data: 35% of girls in US are writing a blog vs 20% boys. Opportunity for HR departments to learn more about their employees, but guess what? They Google you too.

Highlighted by kelseyhead

Culture of sharing: The default behavior is information sharing, not only do they have the right to speak, but to be heard. Risk: breach of confidentiality is hip, digital natives are fans of wikileaks.

Highlighted by caitlin032118

Creators, no longer passive users:

Highlighted by hrheingold

not only do they have the right to speak, but to be heard

Highlighted by phdumper

Forrester’s social Technographics to learn about the data.

Highlighted by mmkrill

Information processing habits:

Highlighted by hrheingold

Creators

Highlighted by phdumper

Creators, no longer passive users: This generation creates their own content and shares their opinion online, see the Forrester’s social Technographics to learn about the data.

Highlighted by rsoldring

Opportunities: companies should allow natives to increase creativity to rip, mix, burn content to encourage interaction.

Highlighted by mmkrill

Information processing habits: Pointed out that the second most popular social network was YouTube. They often ‘graze’ the headlines and don’t often read the full article. (I guess few natives will read this far? Prove me wrong in the comments). Opportunities: companies should allow natives to increase creativity to rip, mix, burn content to encourage interaction.

Highlighted by kelseyhead

Peer collaboration, online activism:

Highlighted by hrheingold

Opportunities: companies should allow natives to increase creativity to rip, mix, burn content to encourage interaction.

Highlighted by rsoldring

rip, mix, burn content to encourage interaction

Highlighted by phdumper

Learning through browsing:

Highlighted by hrheingold

online activism

Highlighted by phdumper

They may not be able to identify qualified and expert sources. “If it’s online, it must be true!”

Highlighted by mmkrill

Peer collaboration, online activism: They often experience work with community builders, and are responsive to intrinsic motizations

Highlighted by rsoldring

qualified and expert sources

Highlighted by phdumper