Forrester Report: Best And Worst Of Social Network Marketing,...
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Saved by 8 people (-5 private), first by anonymouse user on 2008-07-19
- Kathleencapps on 2009-07-30 - Tags socialmedia , forrester , social , owyang
- Heatherdougherty on 2009-07-07 - Tags no_tag
- Geekygrrrl on 2009-05-07 - Tags socialmedia , bestandworst
- Rusticus80 on 2009-03-06 - Tags forrester , social , socialmarketing , socialmediamarketing
- Pkitano on 2008-08-03 - Tags web2.0 , socialmedia
Public Sticky notes
Many brands (and their agencies) are deploying “interactive marketing” (user to website) experience rather than relying on the tools of social networks “social marketing” (member to member). As a result, many brands are wasting their time, money, and resources to reach communities in social networks without first understanding that the use case is very different than a microsite campaign. Don’t just take my word for it, research from Deloitte also suggests the same –WSJ (link via Fabrice)
Highlighted by heatherdougherty
scorecard (which you can use to checklist your own efforts)
Highlighted by kathleencapps
In this latest report, we created a scorecard (which you can use to checklist your own efforts) which amplifies the real opportunities of social network; the community themselves.
Highlighted by heatherdougherty
Marketing efforts did best when the control was turned over to the hands of the community.
Highlighted by heatherdougherty
Public Comment