Why Your Social Media Plan should have Success Metrics

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Saved by 6 people (-2 private), first by anonymouse user on 2008-01-29

Angelaconnor on 2009-10-12 - Tags no_tag
Slstruby on 2009-07-14 - Tags metrics , social , media
Netspraystaff on 2009-01-31 - Tags coolblogs
Matmatd on 2008-03-21 - Tags kpi , metrics , socialmedia , socialnetworking , wwf
Pgillin on 2008-01-29 - Tags metrics

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on 2008-01-29 by pgillin

Jeremiah Owyang proposes some possible success metrics for social media campaigns and urges people to consider "what success looks like." Some ideas:

We were able to learn something about customers we’ve never know before

We were able to tell our story to customers and they shared it with others

A blogging program where there are more customers talking back in comments than posts

An online community where customers are self-supporting each other and costs are reduced

We learn a lot from this experimental program, and pave the way for future projects, that could still be a success metric

We gain experience with a new way of two-way communication

We connect with a handful of customers like never before as they talk back and we listen

We learned something from customers that we didn’t know before

Public Sticky notes

It’s important to setup expectations for yourself, your management, and your customers (feel free to let them know why you are doing this) in order to give yourself a purpose as you embark on connecting in new ways.

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