MySpace and Facebook launch new Advertising products, why Hyp...
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Saved by 10 people (0 private), first by anonymouse user on 2007-11-07
- Mingyeow on 2007-12-27 - Tags adsense , advertising , facebook
- Pgillin on 2007-12-17 - Tags advertising , facebook , socialmediamarketing
- Swanlin128 on 2007-11-20 - Tags no_tag
- Salynch on 2007-11-19 - Tags blog , advertising
- Joel on 2007-11-19 - Tags facebook , ads
Public Sticky notes
Trust is and will continue to be one of the most important attributes in the decision making process.
Highlighted by swanlin128
With MySpace’s “Self-Service” ad network small businesese can target ads across a variety of affinities (over 300) and deploy ads on users’ profile pages. These ads, which should (by theory) be relevant and contextual to a user who has self-populated their profile page will have these ads displayed.
Highlighted by pgillin
We see this as a win for Facebook, this highly targeted system isn’t just about web advertising but about brand affinity and hooks into what’s really important, trusted endorsements from people in a network. This truly is the next generation of advertising. Facebook tells us that the worst case it will be 2 times click through rate over the performance of (existing is 4-26%)
Highlighted by pgillin
Public Comment
on 2007-12-17 by pgillin
on 2007-12-17 by pgillin