Peter Beinart - Obama at the Helm - washingtonpost.com
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Saved by 2 people (0 private), first by anonymouse user on 2008-04-09
- Oldude59 on 2008-04-09 - Tags obama , campaign , leadership
- Hopemonger on 2008-04-09 - Tags Obama , technology , Clinton
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Obama's, by contrast, has been an organizational wonder, the political equivalent of crossing a Lamborghini with a Hummer. From the beginning, the Obama campaign has run circles around its foes on the Internet, using MySpace, Facebook and other Web tools to develop a virtual army of more than 1 million donors. The result has been fundraising numbers that have left opponents slack-jawed (last month Obama raised $40 million, compared with Clinton's $20 million).
But the Web is the political equivalent of gunpowder: It can mow down your opponents, but it can also blow up in your face. In 2004, Howard Dean's campaign also raised vast sums online, but it spent the money just as fast. By embracing the anarchic ethos of the liberal blogosphere, Dean generated enormous excitement, but he couldn't harness it. Within his decentralized, bottom-up campaign, a thousand flowers bloomed, but not at the right time and in the right place. "You cannot manage an insurgency," said Dean's Web guru, Joe Trippi. "You just have to ride it."
The Obama campaign has proved that adage wrong. It has married Web energy with professional control. It has used the Web masterfully but, unlike Dean in 2004, sees it as a tool, not a philosophy of life.
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