Web advertising to 'defy' economic crisis - vnunet.com
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Saved by 3 people (0 private), first by anonymouse user on 2008-06-05
- Helenp on 2009-04-13 - Tags no_tag
- Alofahamaski on 2008-06-11 - Tags web , advertising
- Pgillin on 2008-06-05 - Tags daily_reading , advertising , research
Public Sticky notes
Experts predict that internet advertising in the US will continue to "grow fast" in the face of an economic downturn that will force a reduction in overall ad spending.
IDC forecasts that current economic conditions will accelerate the transfer of marketing budgets from traditional to new media.
Highlighted by helenp
Consumers are also starting to realise that, as opposed to TV, internet video lets them watch what they want, when they want, and increasingly where they want."
Highlighted by alofahamaski
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