Skip to main content

Google Ranking Factors - SEO Checklist

Popularity Report

Total Popularity Score: 0
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...

Rank

Groups (1)

  • seo-development

    SEO Development

    2 members,22 bookmarks

    A collection of information links to SEO development on websites to increase traffic and ranking for more conversions

Related Lists

Bookmark History

Saved by 113 people (36 private), first by anonymouse user on 2006-04-02


Public Comment

on 2006-08-22 by lanemik

Good to know...

on 2006-10-25 by stumax

Postive and negative things you can do to increase your Google ranking

on 2006-11-27 by germinal

who knows

on 2007-01-08 by edgincvg

Lists SEO criteria in order of their assumed importance

on 2007-10-02 by jerobins

because everyone loves a checklist...

Public Sticky notes

Google Ranking Factors - SEO Checklist

Highlighted by elogic3

There are "over 200 SEO factors" that Google uses to rank pages in the Google search results (SERPs)

Highlighted by leinte

Keyword in Title tag - close to beginning
Title tag 10 - 60 characters, no special characters.

Highlighted by elogic3

Shows theme - less than 10 words.
Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance.

Highlighted by elogic3

No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no longer uses this tag, but others do.

Highlighted by elogic3

Use Hx font style tags appropriately

Highlighted by elogic3

.org sites seem to be given a high status

Highlighted by elogic3

Smaller files are preferred <40K (lots of them).

Highlighted by elogic3

Google likes fresh pages. So do I.

Highlighted by elogic3

Google patent - Old is best. Old is Golden.

Highlighted by elogic3

Newer pages on an older site will get faster recognition.

Highlighted by elogic3

Text presented in graphics form only
No ACTUAL body text on the page

Highlighted by elogic3

Affiliate site?

Highlighted by elogic3

Over optimization penalty (OOP)

Highlighted by elogic3

Also, don't forget to check the Google status of EVERYONE you link to periodically. A site may go "bad", and you can end up being penalized, even though you did nothing. For instance, some failed real estate sites have been switched to p0rn by unscrupulous webmasters, for the traffic. This is not good for you, if you are linking to the originally legitimate URL.

Highlighted by elogic3

Link to a bad neighborhood

Highlighted by elogic3

Don't immediately send your visitor to another page other than the one he/ she clicked on, using meta refresh.

Highlighted by elogic3

Redirect thru refresh metatags

Highlighted by elogic3

Don't shoot yourself right straight in the foot. Also, avoid combinations of normal words, which when used together, become something else entirely - such as the word juice, and the word l0ve. See why I wrote that zero? I don't even want to get a proximity penalty, either. Paranoia, or caution? You decide. I always want to try to put my "best foot forward".

Highlighted by elogic3

Vile language - ethnic slur

Highlighted by elogic3

Poison words

Highlighted by elogic3

Excessive cross-linking

Highlighted by elogic3

Stealing images/ text blocks from another domain

Highlighted by elogic3

Keyword stuffing threshold

Highlighted by elogic3

Frequency of Content Change

Highlighted by elogic3

Don't use for redirects, or hiding links

Highlighted by elogic3

Most (all-?) SE spiders can't read Flash content
Provide an HTML alternative, or experience lower SERP positioning.

Highlighted by elogic3

The text is the same color as the background, and hence cannot be seen by the viewer, but can be visible to the search engine spiders.)

Highlighted by elogic3

Duplicate content (YOUR'S)

Highlighted by elogic3

Simple HTML verification is NOT required (but advised, since it could contribute to your page quality factor - PQF).

Highlighted by elogic3

It is becoming easier to determine the best thing to do. Try to avoid any Google penalties or demotions.

Highlighted by elogic3

#1 result in SERP does NOT EVEN need to have the keyword(s) on the page, ANYWHERE!!! What does that tell you?

Highlighted by elogic3

Link from "Expert" site?

Highlighted by elogic3

Site listed in Yahoo Directory?

Big boost - You can get in by paying $299 each year.
Many swear it is worth it - many swear it isn't.

Highlighted by elogic3

Domain Registration Time

Google patent - Domain Expiration Date
>

Highlighted by elogic3

Register for 5 years, Google knows you are serious.

Highlighted by elogic3

Zero links to you

You MUST have at least 1 (one) incoming link (back link) from some website somewhere, that Google is aware of, to REMAIN in the index.

Highlighted by elogic3

Links from bad neighborhoods, affiliates

Highlighted by elogic3

Penalties - resulting from
Domain Hijacking
(work with Google to fix)

Highlighted by elogic3

An ISP maintenance interruption can cause delisting..

Highlighted by elogic3

If you simply cannot achieve top position, your only alternative to first page SERP exposure may be Google Ad Words (you pay for exposure).

Highlighted by elogic3

Today's theory - when it doesn't matter, anybody can get #1 in a second, if they know the on-page rules. BUT, after a certain "commercial competitive level", the "semantic analysis" algo kicks in, and less becomes more. The keyword density rules are flipped upon their noggins. I think that we are witnessing the evolution of search engine anti-seo sophistication, right before our very eyes. Fun stuff.

Highlighted by elogic3