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Google Ranking Factors - SEO Checklist

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Saved by 182 people (-56 private), first by anonymouse user on 2006-04-02


Public Comment

on 2006-08-22 by lanemik

Good to know...

on 2006-10-25 by stumax

Postive and negative things you can do to increase your Google ranking

on 2006-11-27 by germinal

who knows

on 2007-01-08 by edgincvg

Lists SEO criteria in order of their assumed importance

Public Sticky notes

1. Alleged POSITIVE ON-Page SEO Google Ranking Factors (38) (Keeping in mind the converse, of course, that when violated, some of these factors immediately jump into the NEGATIVE On-Page Ranking Factors domain.)

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1. Alleged POSITIVE ON-Page SEO Google Ranking Factors (38) (Keeping in mind the converse, of course, that when violated, some of these factors immediately jump into the NEGATIVE On-Page Ranking Factors domain.)

Highlighted by bvbhavsar

1. Alleged POSITIVE ON-Page SEO Google Ranking Factors (38) (Keeping in mind the converse, of course, that when violated, some of these factors immediately jump into the NEGATIVE On-Page Ranking Factors domain.)

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There are "over 100 SEO factors" that Google uses to rank pages in the Google search results (SERPs). What are they? Here is the speculation - educated guesses by SEO webmasters on top webmaster forums. Various confirmed and suspected Google Search Engine Optimization (SEO) Rules are listed below.

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Google Ranking Factors - SEO List

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There are "over 100 SEO factors" that Google uses to rank pages in the Google search results (SERPs). What are they? Here is the speculation - educated guesses by SEO webmasters on top webmaster forums. Various confirmed and suspected Google Search Engine Optimization (SEO) Rules are listed below.

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SEO List with google ranking factors.

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SEO List with google ranking factors.

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Google Ranking Factors - SEO Checklist

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There are "over 200 SEO factors" that Google uses to rank pages in the Google search results (SERPs)

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Keyword in Title tag - close to beginning
Title tag 10 - 60 characters, no special characters.

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Shows theme - less than 10 words.
Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance.

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No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no longer uses this tag, but others do.

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Use Hx font style tags appropriately

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.org sites seem to be given a high status

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Smaller files are preferred <40K (lots of them).

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Google likes fresh pages. So do I.

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Google patent - Old is best. Old is Golden.

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Newer pages on an older site will get faster recognition.

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Text presented in graphics form only
No ACTUAL body text on the page

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Affiliate site?

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Over optimization penalty (OOP)

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Also, don't forget to check the Google status of EVERYONE you link to periodically. A site may go "bad", and you can end up being penalized, even though you did nothing. For instance, some failed real estate sites have been switched to p0rn by unscrupulous webmasters, for the traffic. This is not good for you, if you are linking to the originally legitimate URL.

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Link to a bad neighborhood

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Don't immediately send your visitor to another page other than the one he/ she clicked on, using meta refresh.

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Redirect thru refresh metatags

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Don't shoot yourself right straight in the foot. Also, avoid combinations of normal words, which when used together, become something else entirely - such as the word juice, and the word l0ve. See why I wrote that zero? I don't even want to get a proximity penalty, either. Paranoia, or caution? You decide. I always want to try to put my "best foot forward".

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Vile language - ethnic slur

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Poison words

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Excessive cross-linking

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Stealing images/ text blocks from another domain

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Keyword stuffing threshold

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Frequency of Content Change

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Don't use for redirects, or hiding links

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Most (all-?) SE spiders can't read Flash content
Provide an HTML alternative, or experience lower SERP positioning.

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The text is the same color as the background, and hence cannot be seen by the viewer, but can be visible to the search engine spiders.)

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Duplicate content (YOUR'S)

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Simple HTML verification is NOT required (but advised, since it could contribute to your page quality factor - PQF).

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It is becoming easier to determine the best thing to do. Try to avoid any Google penalties or demotions.

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#1 result in SERP does NOT EVEN need to have the keyword(s) on the page, ANYWHERE!!! What does that tell you?

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Link from "Expert" site?

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Site listed in Yahoo Directory?

Big boost - You can get in by paying $299 each year.
Many swear it is worth it - many swear it isn't.

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Register for 5 years, Google knows you are serious.

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Domain Registration Time

Google patent - Domain Expiration Date
>

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Zero links to you

You MUST have at least 1 (one) incoming link (back link) from some website somewhere, that Google is aware of, to REMAIN in the index.

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Links from bad neighborhoods, affiliates

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Penalties - resulting from
Domain Hijacking
(work with Google to fix)

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An ISP maintenance interruption can cause delisting..

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If you simply cannot achieve top position, your only alternative to first page SERP exposure may be Google Ad Words (you pay for exposure).

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Today's theory - when it doesn't matter, anybody can get #1 in a second, if they know the on-page rules. BUT, after a certain "commercial competitive level", the "semantic analysis" algo kicks in, and less becomes more. The keyword density rules are flipped upon their noggins. I think that we are witnessing the evolution of search engine anti-seo sophistication, right before our very eyes. Fun stuff.

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