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Weblog Usability: The Top Ten Design Mistakes (Jakob Nielsen'...

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    Online marketing 2.0

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    a group to discuss Online marketing trends,Search engine optimization,traffic building,web2.0 marketing trends and viral marketing

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Public Comment

on 2006-07-25 by dalziel

I know everyone's already seen it...

on 2006-08-18 by brotherjohn

Weblog Usability: The Top Ten Design Mistakes

on 2006-10-25 by dauroveras

Blogs are often too internally focused and ignore key usability issues, making it hard for new readers to understand the site and trust the author.

on 2006-10-25 by xobogo

网志的可用性:十个在weblog中容易犯的错误

Public Sticky notes

Weblog Usability: The Top Ten Design Mistakes

Highlighted by jedatu

One of a weblog's great benefits is that it essentially frees you from "Web design." You write a paragraph, click a button, and it's posted on the Internet. No need for visual design, page design, interaction design, information architecture, or any programming or server maintenance.

Blogs make having a simple website much easier, and as a result, the number of people who write for the Web has exploded. This is a striking confirmation of the importance of ease of use.

Highlighted by sansfaim

Weblog Usability: The Top Ten Design Mistakes

Highlighted by pnorris

That said, the basic rationale for "about us" translates directly into the need for an "about me" page on a weblog: users want to know who they're dealing with.

Highlighted by eyalnow

2. No Author Photo

Even weblogs that provide author bios often omit the author photo. A photo is important for two reasons:
  • It offers a more personable impression of the author. You enhance your credibility by the simple fact that you're not trying to hide. Also, users relate more easily to somebody they've seen.
  • It connects the virtual and physical worlds. People who've met you before will recognize your photo, and people who've read your site will recognize you when you meet in person

Highlighted by eyalnow

Your posting's title is microcontent and you should treat it as a writing project in its own right. On a value-per-word basis, headline writing is the most important writing you do.

Descriptive headlines are especially important for representing your weblog in search engines, newsfeeds (RSS), and other external environments. In those contexts, users often see only the headline and use it to determine whether to click into the full posting.

Highlighted by eyalnow

4. Links Don't Say Where They Go

Many weblog authors seem to think it's cool to write link anchors like: "some people think" or "there's more here and here." Remember one of the basics of the Web: Life is too short to click on an unknown. Tell people where they're going and what they'll find at the other end of the link.

Generally, you should provide predictive information in either the anchor text itself or the immediately surrounding words. You can also use link titles for supplementary information that doesn't fit with your content.

Highlighted by eyalnow

Having a weblog address ending in blogspot.com, typepad.com, etc. will soon be the equivalent of having an @aol.com email address or a Geocities website: the mark of a naïve beginner who shouldn't be taken too seriously.

Highlighted by pnorris

Highlight a few evergreens in your navigation system and link directly to them.

Highlighted by eyalnow

Also, remember to link to your past pieces in newer postings. Don't assume that readers have been with you from the beginning; give them background and context in case they want to read more about your ideas.

Highlighted by eyalnow

6. The Calendar is the Only Navigation

A timeline is rarely the best information architecture, yet it's the default way to navigate weblogs. Most weblog software provides a way to categorize postings so users can easily get a list of all postings on a certain topic. Do use categorization, but avoid the common mistake of tagging a posting with almost all of your categories. Be selective. Decide on a few places where a posting most belongs.

Highlighted by eyalnow

8. Mixing Topics

If you publish on many different topics, you're less likely to attract a loyal audience of high-value users.

Highlighted by eyalnow

10. Having a Domain Name Owned by a Weblog Service

Having a weblog address ending in blogspot.com, typepad.com, etc. will soon be the equivalent of having an @aol.com email address or a Geocities website: the mark of a naïve beginner who shouldn't be taken too seriously.

Highlighted by eyalnow