Bridging the Designer-User Gap (Jakob Nielsen's Alertbox)
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URL Tag Cloud
- usability
- , design
- , webdesign
- , nielsen
- , interface
- , web
- , development
- , process
- , user
- , report
- , work
- , ict
- , user-centered
- , target_group
- , blog
- , types_of_users
- , search
- , tools
- , searchengine
Bookmark History
Saved by 8 people (1 private), first by anonymouse user on 2008-03-25
- Haveuheard on 2008-04-15 - Tags article , blog , design , development , google , interface , marketing , process , research , resources , search , webdesign , nielsen , web , usability , user , user-centered , work , searchengine , tools , seo , UI
- Fre_entity on 2008-03-27 - Tags google , report , target_group , types_of_users , usability
- Fabiola_isabel on 2008-03-26 - Tags Usabilidad
- Deboragallo on 2008-03-26 - Tags usability
- Pavel1998 on 2008-03-25 - Tags design
Public Sticky notes
If you thought it's easy to get to Google, think again. In our current round of usability research, only 76% of users who expressed a desire to run a Google search were successful. In other words, 1/4 of users who wanted to use Google couldn't do so. (Instead, they either completely failed to get to any search engine or ended up running their query on a different search engine — usually whatever type-in field happened to be at hand.)
On the one hand, 76% is a high success rate. On the other hand, getting to Google is a very simple task. It's not even a true task — that is, it's not something users want to accomplish for its own sake or something we'd pose as an assignment in user testing. Getting a Google search box is the first step in searching the Web, which is only the first step in doing something real (such as, in one of our test tasks, to find "a strong vacuum cleaner that is easy to use, can pick up pet hair, and costs under $300").
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