Four Bad Web Designs (Jakob Nielsen's Alertbox)
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Web Design CSS Bookmarking List Summer 2008
14 members,94 bookmarks
Students in Bill Wolff's course, Web Design, share CSS and Photoshop tips, tricks, and hacks. Four commented bookmarkes required per week per student.
Bookmark History
Saved by 5 people (1 private), first by anonymouse user on 2008-04-14
- Fre_entity on 2008-05-07 - Tags jakob nielsen , best practice , usability , study , content , links , navigation , categorization , overview
- Edgincvg on 2008-04-16 - Tags webdesign , usability
- Dragev on 2008-04-14 - Tags no_tag
- Willbolton on 2008-04-14 - Tags web_design , usability
- Uxrocks on 2008-04-14 - Tags no_tag
Public Sticky notes
Bad content, bad links, bad navigation, bad category pages... which is worst for business? In these examples, bad content takes the prize for costing the company the most money.
Highlighted by fre_entity
The problem is that every extra design element detracts from all the other design elements on the page. When you push irrelevant links at people, you teach them to ignore the ones that matter.
Highlighted by fre_entity
The New York Times is probably losing the least money; most users will simply skip the no-scent link. At the same time, of course, the generic link has an opportunity cost: in its place, the newspaper could offer a link to content that's closely related to the current article. People who actually read to the end of the page would be quite likely to click the link. The site could thus gain maybe 2–5% more pageviews through better use of that space.
Highlighted by fre_entity
My bet for biggest business loss is the content-poor jazz page. Our user testing of product pages shows that people are much more likely to buy when a page answers their questions about its offerings.
Highlighted by fre_entity
My guess is that, by adding more information, the site could sell at least 5 times as many tickets to non-fans. In studying the ROI of usability improvements, we sometimes find a sales increase of 1,000% or more. So, adding meaningful content might even make this page a tenbagger for non-fanatical customers. How much the overall sales would increase depends on the ratio between the rabid adherents of this artist and the people who simply like some jazz from time to time. My guess is that the second group is so much larger that better content would make sales explode.
Highlighted by fre_entity
Public Comment