First Rule of Usability? Don't Listen to Users (Alertbox)

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Saved by 11 people (2 private), first by anonymouse user on 2006-06-24

Tsefey on 2008-06-02 - Tags usability , design , testing
Jangondol on 2008-04-09 - Tags no_tag
Bastor on 2008-03-23 - Tags design , testing , ui , usability , web , webdesign , webdev
Timboreader on 2008-02-20 - Tags jakob , nielsen , testing , user
Junewong on 2007-08-09 - Tags 互联网 , 商业 , 理论

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Of course, there are many ways to watch and many tricks to running an optimal user test or field study. But ultimately, the way to get user data boils down to the basic rules of usability:

Watch what people actually do.
Do not believe what people say they do.
Definitely don't believe what people predict they may do in the future.

Say, for example, that 50% of survey respondents claim they would buy more from e-commerce sites that offer 3D product views. Does this mean you should rush to implement 3D on your site? No. It means that 3D sounds cool.

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Roney Smith Nicola Avery Jason Bao Ezra F tsefey Jan Gondol June Sebastian Maliszczak timboreader windspy David Soul

First Rule of Usability? Don't Listen to Users (Alertbox)

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