Testing the Three-Click Rule
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Bookmark History
Saved by 12 people (-3 private), first by anonymouse user on 2006-03-02
- Artiscode on 2009-06-22 - Tags usability , navigation , 3 clicks myth
- Lasses on 2008-05-19 - Tags webdesign , navigation , Usability , 3-klick-rule
- Matmatd on 2008-03-21 - Tags design , ia , interaction , interface , navigation , research , ui , usability , webdesign
- Jgeanangel on 2008-02-14 - Tags no_tag
- Zomigi on 2007-08-21 - Tags article , navigation , research , usability
Public Sticky notes
Users Kept Clicking
If there is a scientific basis to the Three-Click Rule, we couldn't find it in our data. Our analysis left us without any correlation between the number of times users clicked and their success in finding the content they sought.
Our analysis showed that there wasn't any more likelihood of a user quitting after three clicks than after 12 clicks. When we compared the successful tasks to the unsuccessful ones, we found no differences in the distributions of tasks lengths. Hardly anybody gave up after three clicks.
Highlighted by jgeanangel
Public Comment
on 2006-07-31 by wenxin