Strategy - Setting Objectives - About

Saved by 1 people (0 private), first by anonymouse user on 2007-12-14

The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy.

Highlighted by mikeem

Market penetration

Highlighted by mikeem

There are many possible ways of approaching this strategy, including:

• New geographical markets; for example exporting the product to a new country

• New product dimensions or packaging: for example

• New distribution channels

• Different pricing policies to attract different customers or create new market segment

Highlighted by mikeem

use in exam

Strategy - Setting Objectives