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VIRTUAL ANTHROPOLOGY | An emerging consumer trend and related...

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Saved by 5 people (1 private), first by anonymouse user on 2006-08-08


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concoction

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Highlighted by brando5

VIRTUAL ANTHROPOLOGY is also NOT a one-way affair. Taking without giving -- something most corporations unfortunately excel in -- is completely out of tune with everything we've discussed in previous newsletters. The least you can do as a virtual anthropologist is to share some of your findings with the rest of the online population. This is as much about better serving consumers as it is about returning the favor, adding to the collaborative efforts instead of just benefiting from them.

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