FREE LOVE
Popularity Report
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Bookmark History
Saved by 5 people (0 private), first by anonymouse user on 2008-02-26
Public Sticky notes
The online world, with its amazing capacity to create, copy and distribute anything that's digital, with costs that are close to zero, forcing producers to come up with new business models/services, which are often purely ad-driven.
Highlighted by jangondol
The avalanche of free content created by attention-hungry members of GENERATION C.
Highlighted by jangondol
As indicated in the definition above, the rise of FREE LOVE* can be attributed to:
- An all-out war for consumers' attention (make that saturated consumers), including various handout and sampling techniques.
- The online world, with its amazing capacity to create, copy and distribute anything that's digital, with costs that are close to zero, forcing producers to come up with new business models/services, which are often purely ad-driven.
- The ever-decreasing cost of physical production makes it easier to offer more (nearly) free goods in the offline world too. In fact, many goods have actually become insanely cheap. Just one example: the price of televisions has fallen, on average, by 9 percent each year since 1998, according to U.S. Dept. of Labor data.
- The avalanche of free content created by attention-hungry members of GENERATION C.
- C2C marketplaces enabling consumers to swap instead of spend, making transactions cash-neutral.
- An emerging recycling culture.
- And all of the above fueling consumers' expectations to get online and offline stuff for free.
Highlighted by suhit_a
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