Social Media still on rise: Comparative global study
Popularity Report
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Saved by 7 people (0 private), first by anonymouse user on 2008-04-24
- Absolutesubzero on 2008-08-07 - Tags universal mccann , 2008 , social media , reports , web 2.0 , trends
- Nicheprof on 2008-07-19 - Tags social media , Comparative Studies , trend spotting
- Ejonathanduke on 2008-06-27 - Tags socialmedia , trends , web2.0
- Pixelnated on 2008-04-28 - Tags socialmedia , research , statistics , trends , stats , imported
- Lawfully on 2008-04-25 - Tags no_tag
Public Sticky notes
sian markets (not including Japan) are leading in terms of participation, creating more content than any other region
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Asian markets (not including Japan) are leading in terms of participation, creating more content than any other region
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57% have joined a Social Network, making it the number one platform for creating and sharing content: 55% of users have uploaded photos, 22% of users have uploaded videos
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23% of social network users have installed an application – 18% of bloggers have installed applications in their blog templates
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Blogs are a mainstream media world-wide and a collective rival to traditional media (184m bloggers world-wide, China has the largest blogging community in the world with 42m bloggers) – 73% have read a blog, 45% have started a blog
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Social media has strong impacts over brand’s reputation – 34% post opinions about products and brands on their blog – 36% think more positively about companies that have blogs
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Interestingly, comments on news websites show almost no increase
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Estimated 272m users world-wide.
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Users are posting variety of content – 55% uploaded photos – 21% installed applications – 23% uploaded video • Social Networks becoming social utilities for managing peer to peer relationships: 74% use them to message friends
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