Networking site cashes in on friends - Telegraph
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Saved by 9 people (-2 private), first by anonymouse user on 2009-02-02
- Avivagabriel on 2009-03-22 - Tags facebook , monetizing , monetization , socialmediamarketing , social media marketing , socialmedia , social media , social , networking , media , socialnetworking
- Dcorking on 2009-03-14 - Tags no_tag
- Lelapin on 2009-02-06 - Tags no_tag
- Acabanis on 2009-02-05 - Tags Facebook , davos , 2009 , brand , communities , marketing , polling , businessmodel
- Mojodenbow on 2009-02-03 - Tags delicious , import
Public Sticky notes
Cadbury has sold 70m Wispas since it reintroduced the bar in October after the Facebook campaign attracted 40,000 signatories. ...
"The book value of some social networks may be written down and some companies may fail altogether if funding dries up,'' said Paul Lee, Deloitte director of research for technology and telecommunications. "Average revenue per user for some of the largest new media sites is measured in just pennies per month, not pounds.
"This compares with a typical average revenue per user of tens of dollars for a cable subscriber, a regular newspaper reader or a movie fan.''
Highlighted by dcorking
The power of Facebook, and its members, in driving corporate decisions was
illustrated last year, when a campaign on the site led to Cadbury reversing
its decision to withdraw the popular Wispa chocolate bar. Cadbury has sold
70m Wispas since it reintroduced the bar in October after the Facebook
campaign attracted 40,000 signatories.
Highlighted by lelapin
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