techPresident – Daily Digest: Did the Internet Matter?
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Saved by 2 people (0 private), first by anonymouse user on 2008-12-01
- Theron_d on 2008-12-01 - Tags techpresident , politics , 2.0
- Ggrosseck on 2008-11-29 - Tags politice , for:helen80 , twitter
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"Does the Internet Matter?": That's the title of a new report out from Temple University's Institute for Business and Information Technology. Making use of some techPresident data, Temple's Sunil Wattal, David Schuff, and Munir Mandviwalla considered how social media in particular shaped the '08 presidential primaries. Their conclusion? While YouTube and MySpace may help lesser-known candidates find footing, only blogs seem to correlate with boosts in Gallup poll numbers. ( You might notice that the report requires a password, but we've got one for you: "templeowls.")
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