quantcast
Popularity Report
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Saved by 3 people (0 private), first by anonymouse user on 2009-02-26
- Lampertina on 2009-02-26 - Tags advertising , business_model , google , page_views , quantcast
- Intontsang on 2009-02-26 - Tags no_tag
- Dreamingspires on 2009-02-26 - Tags quantcast
Public Sticky notes
Why care about something as arcane as dodgy audience measurement? Here's why: where content is free, as it is on most websites, the only thing that will pay for quality journalism--or, really, anything valuable at all--is advertising. For most new-media businesses, "display" or banner advertising is the main source of operating revenues. But the general inability to agree on audience numbers is stunting the growth of display advertising.
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