Technology News: Customer Service: The Case for Open Comments...

Checkered Flag Motor Car Company, a regional auto dealership group based in Virginia Beach, Va., launched its blog several months ago and is delighted with the feedback and sense of community that it has generated, not to mention its bolstering of Checkered's search engine ranking, said Alex Snyder, the director of e-commerce for the company. In fact, the company is in the process of redesigning its main Web site to serve as the blog.

The dealership hasn't received a complaint -- yet -- through the blog, Snyder told CRM Buyer, but if one does come through, "we will either address it in the public forum or take care of it before we post the complaint and our solution to it publicly."

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