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The Definition of Social Media Marketing: How to Find the Bes...

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Saved by 14 people (-3 private), first by anonymouse user on 2008-07-08


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What Traits Define a Social Media Marketer?

Posted by Tamar Weinberg on July 8th, 2008

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genuine curiosity/interest in social media

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A social media marketer needs to be an active participant in the social media sphere.

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A knowledgeable social media marketer has experienced repeated success on various social media websites and knows what sort of content succeeds and fails, and effective ways to write, submit, and promote various pieces.

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A social media marketer is simply someone who uses social media tools to connect products or services with customers or audiences.

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As long as you earn your keep, contribute meaningfully to the community and gain the level of trust they need to allow you to seed your own messages or pitch your own products or services, and you don’t violate their trust, you’re marketing via social media successfully.

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I think social media marketing really requires networking skills first, because you are building relationships, not overtly promoting. It’s a unique blend of networking skills (relationships). traditional PR skills (building goodwill), marketing skills (giving customers what they want), and customer service (delivering resolutions to issues). So ultimately, the best social media marketers understand all of these disciplines. It requires a convergence, making the jack of all trades suddenly and incredibly valuable.

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By that I mean not only the social voting sites like Digg, Reddit, etc, but also on the social networks (Facebook, MySpace, etc), social communication tools (Twitter, Pownce, Seesmic, etc..), social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

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social media marketer is someone that leverages social media to promote a website, product or company.

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The first is understanding what are the things that appeal to a certain community. Stories that do well on Digg or Reddit, may not do as well on Kirtsy or Boudica, because the members of each community have different likes, dislikes and interests.

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Many companies just see this as a new avenue to push existing traditional marketing messages, and this is why they almost always fail. For example an article with “10 Reasons You Should Buy Travel Insurance” is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky. But something like “10 People Who Wished They Bought Travel Insurance” showing pictures of prop planes that collided on the runway, or a video of someones suitcase dumping out and the contents strewn down the highway, has a much better chance.

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be a member of the community first

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A social media marketer is someone who is fundamentally oriented towards LISTENING first, and only then offering contributions that move the conversation forward.

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Playfulness

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Focus

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Curiosity

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Perseverance

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People Persons

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