Poking Holes In The Long Tail Theory
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Saved by 8 people (2 private), first by anonymouse user on 2008-07-02
- Frufrufour1 on 2008-07-09 - Tags no_tag
- Matthewbennett on 2008-07-03 - Tags economics
- Forestfortrees on 2008-07-03 - Tags no_tag
- Jackrussel on 2008-07-03 - Tags long tail , e-commerce
- Drburix02 on 2008-07-03 - Tags no_tag
Public Sticky notes
Harvard Business School associate professor Anita Elberse comes to in a recent article
in the Harvard Business Review that takes on some of the sacred cows of the Long Tail theory.
in the Harvard Business Review that takes on some of the sacred cows of the Long Tail theory.
Highlighted by mvermut
the top one percent accounted for 32 percent of all plays and the top ten percent accounted for 78 percent of all plays
Highlighted by drburix02
All it proves is that blockbusters are more durable than we’d like to think, even in an age of limitless inventory and perfect search.
Highlighted by drburix02
the tail is likely to be extremely flat and populated by titles that are mostly a diversion for consumers whose appetite for true blockbusters continues to grow. It is therefore highly disputable that much money can be made in the tail.
Highlighted by mvermut
the top one percent accounted for 32 percent of all plays and the top ten percent accounted for 78 percent of all plays
Highlighted by mvermut
top one percent of videos on Quickflix accounted for 18 percent of rentals and the top ten percent accounted for 48 percent of rentals
Highlighted by mvermut
taste in music and movies has a social component
Highlighted by mvermut
Public Comment