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Why Group Norms Kill Creativity « PsyBlog

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Saved by 16 people (-1 private), first by anonymouse user on 2009-06-08


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Research shows group members equate creativity with conformity.

Highlighted by scmorgan

Unfortunately groups only rarely foment great ideas because people in them are powerfully shaped by group norms: the unwritten rules which describe how individuals in a group 'are' and how they 'ought' to behave. Norms influence what people believe is right and wrong just as surely as real laws, but with none of the permanence or transparency of written regulations.

Highlighted by robertkamper

The unwritten rules of the group, therefore, determined what its members considered creative.

Highlighted by ransomtech

on 2009-06-17 by ransomtech

I know this happens in classrooms as well. Teachers encourage creativity only within well-defined (restrictive?) parameters.

So if you really covet creativity, then there's one rule you'd be well advised to follow: go it alone.

Highlighted by ransomtech

on 2009-06-17 by ransomtech

I don't really buy this advice, although I do think that the larger the group, the more difficult it is to remain creative.

So if you really covet creativity, then there's one rule you'd be well advised to follow: go it alone.

Highlighted by robertkamper