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10 Harsh Truths About Corporate Websites | How-To | Smashing ...

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Saved by 50 people (-17 private), first by anonymouse user on 2009-02-11


Public Sticky notes

managed by either the marketing or IT department.

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pursuing a Web strategy is not particularly suited to either group.

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IT may be excellent at rolling out complex systems

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not suited to developing a friendly user experience or establishing an online brand.

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It is time for organizations to seriously invest in their websites by hiring full-time senior Web managers to move their Web strategies forward.

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semantic markup, CSS, unobtrusive scripting, card-sorting exercises, HTML run-throughs, involving users in accessibility, and the rest of the skills and experience that don’t fall under Marketing’s purview.

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Because corporate websites are under-resourced, they are often neglected for long periods of time. They slowly become out of date with their content, design and technology.

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