Smart Company - The power of 3s

A few years ago I stumbled across a fascinating website from a New Zealand gentleman called Sean D'Souza. His website offers another perspective on marketing from a psychological perspective.

One of the marketing techniques D'Souza promotes is the idea of the “Power of 3s”. It’s something I’ve never forgotten, and I try to integrate into my blog writing, week after week after week.

For some reason, our brains really love 3s – ABC, 123, three musketeers... you get the picture.

We understand and retain communications more readily when we’re fed three at a time. If you start to bombard people with, say, 10 marketing messages in a row, retention drops off significantly.

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