How Obama tapped into a powerful—and only recently studied—hu...

The researchers say elevation is part of a family of self-transcending emotions. Some others are awe, that sense of the vastness of the universe and smallness of self that is often invoked by nature; another is admiration, that goose-bump-making thrill that comes from seeing exceptional skill in action. Keltner says we most powerfully experience these in groups

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acknowledges that in "calling the group to greatness," elevation can be used for murderous ends. He says: "Anything that takes us out of ourselves and makes us feel we are listening to something larger is part of morality. It's about pressing the buttons that turn off 'I' and turn on 'we.' "

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Even at its most benign, elevation can seem ridiculous to outsiders.

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"Other people's reverence seems unctuous and sanctimonious," says Keltner.

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