Newspapers and Thinking the Unthinkable « Clay Shirky
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Saved by 186 people (-6 private), first by anonymouse user on 2009-03-14
- Jislas on 2009-11-07 - Tags newspapers , journalism , media , future , publishing
- Cnansen on 2009-10-24 - Tags 2009Bookmarks
- Rainaire on 2009-10-12 - Tags no_tag
- Lilalia on 2009-10-09 - Tags read , media , teachers , TED
- Web-evolution on 2009-10-02 - Tags Publishing
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The unthinkable scenario unfolded something like this: The ability to share content wouldn’t shrink, it would grow. Walled gardens would prove unpopular. Digital advertising would reduce inefficiencies, and therefore profits. Dislike of micropayments would prevent widespread use. People would resist being educated to act against their own desires. Old habits of advertisers and readers would not transfer online. Even ferocious litigation would be inadequate to constrain massive, sustained law-breaking. (Prohibition redux.) Hardware and software vendors would not regard copyright holders as allies, nor would they regard customers as enemies. DRM’s requirement that the attacker be allowed to decode the content would be an insuperable flaw. And, per Thompson, suing people who love something so much they want to share it would piss them off.
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on 2009-03-18 by ldurff
I'm being ignored at my school - what about you?
on 2009-03-20 by sarahhanawald
Oh crap,I fear that's my job in a nutshell--to research/talk about stuff so that other people can feel it's "covered" and then move on about their regularly scheduled day.
on 2009-04-24 by ebturner
This happens regularly in many industries - to include the military. After Action Reviews are conducted after operations/exercises and then nothing is done to implement changes and ideas. And then the wheel is reinvented every operation and exercise. I'm not looking forward to the same attitude in education when I graduate in a year.
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The curious thing about the various plans hatched in the ’90s is that they were, at base, all the same plan: “Here’s how we’re going to preserve the old forms of organization in a world of cheap perfect copies!” The details differed, but the core assumption behind all imagined outcomes (save the unthinkable one) was that the organizational form of the newspaper, as a general-purpose vehicle for publishing a variety of news and opinion, was basically sound, and only needed a digital facelift. As a result, the conversation has degenerated into the enthusiastic grasping at straws, pursued by skeptical responses.
“The Wall Street Journal has a paywall, so we can too!” (Financial information is one of the few kinds of information whose recipients don’t want to share.) “Micropayments work for iTunes, so they will work for us!” (Micropayments work only where the provider can avoid competitive business models.) “The New York Times should charge for content!” (They’ve tried, with QPass and later TimesSelect.) “Cook’s Illustrated and Consumer Reports are doing fine on subscriptions!” (Those publications forgo ad revenues; users are paying not just for content but for unimpeachability.) “We’ll form a cartel!” (…and hand a competitive advantage to every ad-supported media firm in the world.)
Round and round this goes, with the people committed to saving newspapers demanding to know “If the old model is broken, what will work in its place?” To which the answer is: Nothing. Nothing will work. There is no general model for newspapers to replace the one the internet just broke.
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Round and round this goes, with the people committed to saving newspapers demanding to know “If the old model is broken, what will work in its place?” To which the answer is: Nothing. Nothing will work. There is no general model for newspapers to replace the one the internet just broke.
With the old economics destroyed, organizational forms perfected for industrial production have to be replaced with structures optimized for digital data. It makes increasingly less sense even to talk about a publishing industry, because the core problem publishing solves — the incredible difficulty, complexity, and expense of making something available to the public — has stopped being a problem.
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on 2009-03-14 by superjaberwocky
An excellent question. Those transitional, border, liminal areas of geography and history are always the most fruitful and interesting places to examine.
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on 2009-03-19 by cburell
How applicable is this to the charter school / public school schism backed by Obama and Duncan?
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on 2009-04-18 by todbaker
When teachers demand to know how we are going to replace the sage-on-the-stage approach to teaching, they are...
on 2009-04-24 by ebturner
When will teachers realize they need to get on board with technology before they become irrelevant...much like newspapers? It's pointless to have IT offices in schools and districts if teachers aren't strongly encouraged to use them.
And so it is today. When someone demands to know how we are going to replace newspapers, they are really demanding to be told that we are not living through a revolution. They are demanding to be told that old systems won’t break before new systems are in place. They are demanding to be told that ancient social bargains aren’t in peril, that core institutions will be spared, that new methods of spreading information will improve previous practice rather than upending it. They are demanding to be lied to.
There are fewer and fewer people who can convincingly tell such a lie.
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on 2009-06-12 by iethnographer
Almost relativistic as an approach. Reification and naturalization are social processes.
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Print media does much of society’s heavy journalistic lifting, from flooding the zone — covering every angle of a huge story — to the daily grind of attending the City Council meeting, just in case. This coverage creates benefits even for people who aren’t newspaper readers, because the work of print journalists is used by everyone from politicians to district attorneys to talk radio hosts to bloggers. The newspaper people often note that newspapers benefit society as a whole. This is true, but irrelevant to the problem at hand; “You’re gonna miss us when we’re gone!” has never been much of a business model. So who covers all that news if some significant fraction of the currently employed newspaper people lose their jobs?
I don’t know. Nobody knows. We’re collectively living through 1500, when it’s easier to see what’s broken than what will replace it. The internet turns 40 this fall. Access by the general public is less than half that age. Web use, as a normal part of life for a majority of the developed world, is less than half that age. We just got here. Even the revolutionaries can’t predict what will happen.
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on 2009-03-19 by brisso99
And it's up to citizens a) to decide the kind of journalism we need, and b) to fight for it.
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So who covers all that news if some significant fraction of the currently employed newspaper people lose their jobs?
I don’t know. Nobody knows. We’re collectively living through 1500, when it’s easier to see what’s broken than what will replace it.
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Society doesn’t need newspapers. What we need is journalism. For a century, the imperatives to strengthen journalism and to strengthen newspapers have been so tightly wound as to be indistinguishable. That’s been a fine accident to have, but when that accident stops, as it is stopping before our eyes, we’re going to need lots of other ways to strengthen journalism instead.
When we shift our attention from ’save newspapers’ to ’save society’, the imperative changes from ‘preserve the current institutions’ to ‘do whatever works.’ And what works today isn’t the same as what used to work.
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on 2009-03-16 by englishonthenet
Good point. We shouldn't confuse the means with the end. Newspapers are not journalism - they contain journalism. If the container is worn out, time to replace it with something new. The end of newspapers does not herald the end of journalism.
on 2009-06-12 by enkerli
Even the notion that "journalism" is what's needed can be questioned. Do we really need mediators or are these intermediaries just an effect of the system? Nationalism and journalism go hand in hand. Are we transitioning to post-nationalism?
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on 2009-06-12 by enkerli
Who was talking about pragmatists? Is the debate with ethicists?
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Public Comment
on 2009-04-09 by deangroom
on 2009-04-17 by jmedved