Ship’s Biscuit » Viral Marketing Review: Using and Identifyin...
Popularity Report
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Bookmark History
Saved by 22 people (-10 private), first by anonymouse user on 2008-07-15
- Philgo20 on 2009-11-05 - Tags videos , viralmarketing , article , storytelling , socialmedia , marketing , tips , advertising , analysis , youtube , brand , viral , video , ads , creative , patterns
- Skelta63 on 2009-08-14 - Tags viral
- Sherihuhn1 on 2009-04-29 - Tags viral , advertising , youtube
- Arllennium on 2009-03-30 - Tags video , YouTube , marketing , advertising
- Tsabusch on 2009-03-22 - Tags advertising , youtube
Public Sticky notes
you fly to the moon and you do all of this to bring to the consumer the finest ingredients
Highlighted by inspirat
we see the consumer doing obscene and/or comical and/or desperate things in order to get their hands on your wonderful product. This appears to work great for products that are tasty or emotionally stimulating and is often used on a fairly naive and suggestible target market such as children or men.
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Scaremongery
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Clean your toilet with our product or else germs will learn to talk, become obnoxious and criticise your choice of bra
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A big brand with a large amount of spare cash that they don’t know what to do with hits up a hip agency in London or New York to come up with a totally mentalist campaign and someone senior at said brand has the balls to actually do it (probably because they are fearless and Japanese). The agency thinks of the most mental and agonisingly difficult thing to do, gets some intern to do it and then films everything.
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If you’ve got a really ace product that people already love then it can just speak for itself and you have a really easy job on your hands.
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Apple love this pattern because they just show their product, stick a folksy soundtrack on it and everyone goes ‘Ooooooh, where can I buy it?
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Public Comment