Sometimes the PR Agencies and Ad Agencies gloss things over with how many awards they've won, not with the true success stories they have had in social media, and that's unfortunate for the companies that look to them for their social media strategies. Social Media is an entirely different animal, and it needs an entirely different school of thought to be successful in.
There are so many things that Social Media is, and covering those would take a rather long time and make for rather long post. However, I felt compelled enough after researching and dealing with social media strategies, to address what 10 things Social Media Isn't.
Public Comment
on 2007-12-13 by storyspinner