8+ Ways to Evaluate a Page
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on 2008-10-11 by suzannah
Smarty, Ann. 2008. 8+ Ways to Evaluate a Page (Domain Independent). Blog. Search Engine Journal. May 7. http://www.searchenginejournal.com/seo-evaluate-page/6832/.
Besides the overall domain strength, there are quite a number of ways to evaluate a site page power. Even if that’s not your site and you have no access to its internal statistics, you still can find out a bunch about it (eg. its ranking potential and even estimated traffic).
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See the page cache data (i.e. crawl rate): date of the cache is the date the page was crawled by Google. There is one SEO Golden rule: what Google likes, we should too - i.e. if Google regularly crawls the page, it must like it; so that must be a good page.
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Find the page age (i.e. when Google first found the page): you can find the date yourself using Google advanced search date filter or by using this handy FireFox plugin.
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Check Google PageRank - well, believe it or not, but Toolbar PageRank still means something: i.e. the more, the better.
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Learn the page social media popularity: i.e. Del.icio.us, StumbleUpon and Digg mentions (I described this method in detail in my recent post on analyzing a website with Delicious). The more popular the page is, the more traffic it gets.
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Track the page content freshness: you can try TrackEngine service - with it you will get updated daily of the page changes.
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There are other factors that can also be taken into account when analyzing the page (potential) power: page size, value of content (per your opinion), non-linking content, page URL, etc.
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How about SEOMoz Page strength tool? I simply loves that. Provides son]me excellent data.
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