Article | Making Sure Your Content Looks Good to Google

Highlighted by suzannah

So checking that your content appeals both to your human visitors and spiders is an essential and This time I’ll be discussing tactics and tools used to make sure search engines treat your pages the way you want them to. They can help you in determining:

• A search engine sees the page the way you want it to;
• A search engine is able to crawl your JavaScript and CSS elements (or maybe not if you don’t want it to);
• A search engine sees your page elements in the correct order (if you, for example, want to make some page elements/links/text prominent, make sure they are the first a search engine sees when entering the page: the higher the page element, the more weight it carries).

Highlighted by suzannah

So here a few ways you can see your pages with the search engine’s eyes:

• View your page in a text-mode web browser - Lynx lets you see the text-only version of the page,
• Disable JavaScript and CSS in your current browser and check that your site works correctly (make sure you can see everything you want Google to see);
• Look at the text-only version of Google’s cache of the page (all the text Google saw when it last crawled the page):

Highlighted by suzannah

Highlighted by suzannah

Highlighted by suzannah

Highlighted by suzannah