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UBS says needs 3 years to repair reputation: report | Reuters

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"We shouldn't fool ourselves," Peter Kurer told the Financial Times in an interview. "We can't pretend that there has been no reputation damage. Experience says it goes away after two or three years."

UBS, the world's largest wealth manager, has written down around $37 billion in assets and cleaned out most senior management -- including chairman Marcel Ospel -- after asking investors for emergency cash two times in as many months.

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