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Stone said serving up ads alongside Twitter messages could also annoy users. And he said Twitter doesn't have, and isn't seeking to hire, the staff to create an advertising-based business.

"There are no people at Twitter who know anything about advertising or work in advertising. So we don't have anyone there to make or take those calls," said the executive, whose real name is Christopher Isaac Stone. He acquired the Biz title based on a childhood mispronunciation of his name.

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Stone said on Monday that Twitter would remain free for consumers and businesses, and that the company's main focus at the moment is developing new features for commercial users, such as "lightweight analytics" and a directory of commercial accounts that would verify that businesses on Twitter are legitimate.

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"lightweight analytics"

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commercial accounts

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revenue-sharing agreements with some of the carriers

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