Yammer is TC50 Winner - This is a Joke? Right? - ReadWriteWeb
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Saved by 5 people (0 private), first by anonymouse user on 2008-09-15
- Jjakks on 2008-10-27 - Tags twitter , microblogging , communication , enterprise , yammer , enterprise2.0
- Mamachika on 2008-10-03 - Tags enterprise2.0 , microblogging , enterprise , opinion
- Artgelwicks on 2008-09-15 - Tags no_tag
- Ggrosseck on 2008-09-15 - Tags microblogging , twitter
- Palpitt on 2008-09-14 - Tags twitter , microblogging , entreprise2.0 , corporate , communication , innovation
Public Sticky notes
The reason Yammer was considered brilliant was that it had a "cunning revenue model". Let me see if I've got this right. You use Yammer rather than Twitter to restrict the Followers to your colleagues. So you can discuss company secrets really securely. (That, by the way, was a joke!) You use your corporate email ID (Gmail, Yahoo etc not allowed). All that is free, so massive viral adoption. Then companies want to claim/control the conversation. So they pay for all users on Yammer with a corporate email ID.
Yep that is cunning all right. Other words come to mind as well.
Highlighted by artgelwicks
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