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Why Gen Y Is Going to Change the Web - ReadWriteWeb

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There's some contention over where exactly Gen Y starts and stops - some say those born 1983-1997, others think 1982-1997. In this week's Entertainment Weekly, Gen Y is defined as "current 13 to 31 year-olds" and BusinessWeek says they can be as young as five. Regardless, we know who they are - they're the young kids of today, the most digitally active generation yet, having been born plugged in.

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They're Plugged In: T

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They're Plugged In

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TV Isn't King

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They Don't Care About Your Ad, They Care What Their Friends Think:

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They Don't Care About Your Ad, They Care What Their Friends Think

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Work Isn't Their Whole World: S

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Work Isn't Their Whole World:

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hey're Socially Conscious

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Internet TV:

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Socializing Rules...But They Want to Control It: Gen Y thinks a truly "private" life is a crock. 54% have used MySpace, Facebook, or some other social network. Mo

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Socializing Rules...But They Want to Control It: Gen Y thinks a truly "private" life is a crock. 54% have used MySpace, Facebook, or some other social network.

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Because Gen Y is media savvy and conscious of being marketed to, brands that succeed in the future will be those that open a dialog with their customers, admit their mistakes, and essentially become more transparent

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Work Tools Need to Mirror Web Tools: Gen

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Gen Y will drive adoption of "Enterprise 2.0" products and services. Gen Y in the workplace will not just want, but expect their company to provide them with tools that mirror those they use in their personal lives. If socializing on Facebook helps them get a sale, then they're not going to understand why they can't use it at work

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ompanies wondering how Gen Y wants to use these tools at work should take a look at this - Sacha Chua's Gen Y Guide to Web 2.0 at Work (made for IBM):

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Web Sites Will Need to Cater to Shorter Attention Spans: No more

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Web Sites Will Need to Cater to Shorter Attention Spans:

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Mobile Web? Yes Please!: Gen Y

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Mobile Web? Yes Please!:

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ome good resources I've found recently for following Gen Y trends comes in the form of blogs (you know we love RSS here at RWW!). If you're interested in this topic, you might want to subscribe, too. See below the list for additional subscription options.

You can also subscribe to just the "greatest hits" from all of the above blogs by adding the following OPML file to your feed reader: GenYGreatest Hit

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