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Visualizing Social Media Fatigue - ReadWriteWeb

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Saved by 17 people (-2 private), first by anonymouse user on 2008-02-08


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Visualizing Social Media Fatigue

Written by Josh Catone / February 8, 2008 10:58 AM / 17 Comments

Our attention is stretched so thin these days that there are times when I have actually tried to register for what I thought was a new service only to realize later that I already had an account -- it just got lost in the shuffle. With so many new web sites and services vying for our attention it is easy to feel the effects of social media fatigue. Andrew Shuttleworth, a social media junky living in Japan, thought it might be helpful to try to map his social media usage. The result is a staggering view of how information we put on the web flows.

Highlighted by mmarlatt

Highlighted by margolis

I'm not out to criticize, but I'm very curious how he feels about it and if he feels like he's being more effective by belonging to so many services. When do we hit the law of diminishing returns?

In any case, "Social Network Fatigue" and "Social Media Fatigue" is going to be the popular catchphrase of 2008 for Internet experts. As I've written last week, there already has been a rash of articles on the topic:

  1. MySpace is Engagement Are Down?
    "The average length of time users spend on all of the top three sites is on the slide. Bebo, MySpace and Facebook all took double-digit percentage hits in the last months of 2007." From the Register.Co.UK
  2. Google sees issue with Social Network Ads
    "We have found that social networking inventory is not monetizing as well as expected." George Reyes, CFO of Google. From the Financial Times
  3. Facebook Applications (Widgets) Decrease in Popularity
    "All of the top 10 leaderboard applications have seen substantial drops in daily users since peaking in November and December,"
    From Read/Write Web

Highlighted by mmarlatt

fragmented attention is a disease in the real world, looks like it is going to be an economic disease in the online world

Highlighted by bibliothecaire

it usually makes sense to spend your time with the service that is the current winner in it's category.

Highlighted by bibliothecaire