The Stats Are In: You're Just Skimming This Article - ReadWri...
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Saved by 25 people (-1 private), first by anonymouse user on 2008-05-08
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Some other interesting findings include:
- On an average visit, users read half the information only on those pages with 111 words or less.
- People spend some of their time understanding the page layout and navigation features, as well as looking at the images. People don't read during every single second of a page visit.
- On average, users will have time to read 28% of the words if they devote all of their time to reading. More realistically, users will read about 20% of the text on the average page
Nielsen has been interested in how users read on the web for a long time and he has determined that the truth is that people don't read very much, often scanning text instead of really reading it. His recent eyetracking studies validate this finding, as well.
Unlike with newspapers, books, magazines and other print media, it's not just images that distract people from fully digesting the web content they're reading. As social media users ourselves, we know how difficult it is to get through a long article when dealing with email notifications, pop-ups of new replies on Twitter, instant messages, not to mention that urge to check for the latest news in our RSS feeds.
Highlighted by andrewbrucesmith
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