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Ten Common Objections to Social Media Adoption and How You Ca...

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Saved by 36 people (6 private), first by anonymouse user on 2008-01-08


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Ten Common Objections to Social Media Adoption and How You Can Respond

Written by Marshall Kirkpatrick / January 7, 2008 12:28 PM / 20 Comments

Highlighted by mmarlatt

Ultimately, I'm not yet convinced myself that persuading anyone is the way to go

Highlighted by jmaddrell

So if you're an ROI-head, pipe up. Links, traffic, mindshare, connections between people and early access to actionable information are the things I usually cite without quantifying.

Highlighted by pavel1998

Communicators [bloggers, tweeters] are so fickle, better to stay unengaged than risk random brand damage. We don't want hostile comments left about us on any forum we've legitimized.

Highlighted by mmarlatt

9. There are so many tools that are similar, I can't tell where to invest my time so I don't use any of it at all.

Possible replies:

A little experimentation goes a long way.

Try asking people in your field who have some experience what tools they are using.

Try searching for keywords related to your work in various sites. You'll find out that way which sites are best suited for you.

Highlighted by mmarlatt

In my comment (see # 1), I mentioned Twine.

Unfortunately, most people haven't had a chance to try Twine.

Truth be told, most people haven't even seen a demo of Twine!!

So here's the odd thing, voting for the Crunchies ends this Thursday. Twine is up for the "Innovation" award. But how can people vote for it if they haven't even seen a demo? Yet, to ignore Twine is to ignore the Semantic Web.

Let's face it, all the other firms in the "Innovation" category are also doing cool things. But Twine is game changing. One-click social networking & auto-discovery, plus a knowledge management and collaboration tool -- for personal and business use. It's a superset of today's best social bookmarking sites, beyond being a better contact management system like Facebook, and it even fills a gap in the online dating sphere by filling the void between Match.com and eHarmony -- and it's free.

Scoble recently did an interview with Twine's "Godfather," Nova Spivack. Nova is the founder and CEO of Radar Networks, the company behind Twine.

Here's the video interview: http://doiop.com/Twine-60Minutes_with_Scoble .

The Crunchies:
http://vote.crunchies.techcrunch.com/category/view/innovation

When you get in on the Twine public beta, be sure to look me up. My Twine user name is "davidlewis". (You won't be able to miss me.)

Highlighted by mmarlatt