Study: There is No Tipping Point, Blog Readers Are Skeptical ...
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E-marketing
14 members,162 bookmarks
all about online marketing, email, rss, call to action, online reputation, social media marketing, etc ...
Bookmark History
Saved by 5 people (1 private), first by anonymouse user on 2008-04-03
- Peanutputter on 2008-04-04 - Tags tippingPoint , socialmarketing , socialnetworking , pollarastudy , socialmedicalnetwork
- Fre_entity on 2008-04-03 - Tags blog , e-marketing , influence , skeptical , study , trustworthy
- Ognjen on 2008-04-03 - Tags gladwell , news
- Paulsweeney on 2008-04-03 - Tags marketing , research
- Imrchen on 2008-04-03 - Tags InternetWatch , social network
Public Sticky notes
A number of thinkers (thanks for the link commenter felix) and now the Pollara study have been arguing that large numbers of people do not make decisions based on the advice of a small number of powerful influencers. The new data from Pollara does say that people use online social networks to make buying decisions, but they trust the advice of their friends and family on those networks far more than they do high-profile bloggers. There are a number of things about blogging that may facilitate this, as well.
Highlighted by peanutputter
The new data from Pollara does say that people use online social networks to make buying decisions, but they trust the advice of their friends and family on those networks far more than they do high-profile bloggers.
Highlighted by imrchen
The quantity of blog posts may be a complicating factor. Who can keep up with all the recommendations?
Highlighted by imrchen
Your friends and family probably aren't professional stuff-reviewers, so their recommendations are less frequent, less obligatory, less rushed to be first and ultimately more meaningful. The quality deficiency in the reviews of harried, high-volume bloggers can be so severe that many readers have said they only visit those blogs for the links to early-found resources. They click through those links and make their own judgement, often not even reading the bloggers' thoughts on the subject.
Highlighted by peanutputter
The study concluded that strangers with 10,000 friends on MySpace provide less potent recommendations than do friends and family, also on MySpace. We'd contend though that this is also a win for smaller social networks
Highlighted by peanutputter
The study is complicated by the fact that it focused on buying things. The biggest blogs on the web aren't places readers go to find ways to spend money. There's an almost rabid rejection in blog reading communities of anything that costs money, in fact.
Highlighted by imrchen
The study is complicated by the fact that it focused on buying things. The biggest blogs on the web aren't places readers go to find ways to spend money. There's an almost rabid rejection in blog reading communities of anything that costs money,
Highlighted by peanutputter
Facebook's theory that friend activity/endorsement is the best advertisement may be supported by this data.
Highlighted by peanutputter
Public Comment