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R.I.P. Enterprise RSS - ReadWriteWeb

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Saved by 10 people (-5 private), first by anonymouse user on 2009-01-13


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It's with a heavy heart and a sense of bewilderment that we conclude that the market for enterprise-specific RSS readers appears to be dead. Two years ago there were three major players offering software that delivered information to the computers of business users via RSS. Today it looks to us like the demand simply never arose and that market is over.

Highlighted by basral

It's insane - a solid RSS strategy can be a huge competitive advantage in any field. We have no idea why so relatively few people see that.

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Neglecting RSS at work seems to us like pure insanity.

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If dashboards take off, then maybe RSS will gain traction as the wiring? This probably requires: secure feed displaying widgets, good filters.

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Enterprises are scared to disrupt their own structure and command lines by introducing uncontrolled information flows both internally (which can route around management) and externally (which can route around the official PR outputs and sales inputs of the company)

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Look at the headline you used.. RIP Enterprise RSS. Now read that from the point of view of a manager in an enterprise. WTF does "Enterprise RSS" mean? What are the business reasons to care? What does it do for them? People don't care adopt RSS, just as people don't adopt XHTML, Javascript etc. They adopt products that use technology to do something that they value. No one cares about the technologies used to display this page... they want to read the page.

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Enterprise RSS doesn't mean much. When RSS companies start talking about secure communications channels that intelligently and automatically route relevant information to the people who need/want it, light bulbs start lighting up.

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Also, reading RSS is likely viewed as not work related, and so its frowned upon within the enterprise (remember, those enterprise folks have "real" work to do, they don't get paid to read BoingBoing all day long).

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I think Microsoft SharePoint could be the killer app for RSS in the enterprise. SharePoint has RSS built in and uses it to syndicate changes that happen within the SharePoint ecosphere and notify enterprise workers that something significant has happened. Of course, SharePoint RSS could work with third-party RSS readers, but it's really designed to be used with Microsoft's Office Suite, where enterprise workers can interface with SharePoint, through RSS and other means, directly

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One thing missing from this (great) post is the cost of these tools. Looking at Newsgator & Attensa, these are expensive enterprise tools and trying to sell them to IT managers that don't fully understand RSS is next to impossible. Imagine saying to a CIO, who barely understands what RSS is, that you need $175,000 for Enterprise RSS software... it isn't an easy sell.

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In this part of the world (SE Asia) we're seeing more & more top management wanting tools for themselves and their teams to connect to "Facebook and these social network things". Feeds and aggregation/search tools are the perfect wiring for this. But the front end? There's a lot of choice and individual needs vary. A decently setup igoogle/netvibes page can work wonders..so why pay?

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For me the absence of Enterprise RSS (and perhaps along with other key infrastructure, like Enterprise Search and social tagging tools) in environments where we find wikis, blogs and social networking tools is a sign of tactical or immature implementations of enterprise social computing. We are just at the beginning of this journey.

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n this respect, I can actually see many opportunities for integrating Enterprise RSS features into Enterprise Search solutions or into existing portal platforms (actually, Confluence is a great example of a feed friendly wiki platform - both to create and consume).

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that people are talking too much about technology and products and not enough about real-world use cases. Simply stating how great RSS is and that it could be very useful won't get you much buy-in, not from management nor most importantly end-users.

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In two of our projects with large law firms we included an RSS feedreader in the social software mix (among wiki, blogs, social bookmarking).
We introduced it primarily to Knowledge Management Lawyers (KML) that needed to gather a lot of content from various sources. They also use it to subscribe to updates from the wiki and blogs. They appreciate the fact that it is much easier to plow through a stream of updates rather than going from email to email and deleting every one of them.

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Have a look at two case studies: Dewey & LeBoeuf and Allen & Overy

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In another project with a large law firm we took a very close look at the production (and consumption) of current awareness material. Current awareness included for example information on current developments within legal practices, latest court decisions etc. The firm made extensive use of newsletters to disseminate that kind of information. There was a multitude of newsletters available, some of them covering similar grounds. Maintaining email lists was very time-consuming and frustrating. Consumers did not know which newsletter were available. Also, newsletters were not personalised nor very timely, as they had a specific publishing date. We therefore recommended using RSS as delivery format, which would make the process of producing and consuming content more efficient and in the end more cost-effective as shown in a business case

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Once CRM, DMS, Intranet and other proprietary system vendors thoroughly implement RSS functionality, it will get a big push.

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I think a tipping point might come if ERP apps providers (SAP, Oracle, etc.) started publishing RSS feeds of ERP data!

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In our company, we had a survey in April (2008), asking managers if they needed a RSS Reader.

Some figures:
72 managers responded,
68 managers subscribed to more than one (company) blog.
9 managers already used iGoogle or a RSS Reader,
13 managers replied they did not need a RSS Reader,
50 managers replied they need a RSS Reader.
As a result we planned a project to select and deliver a company RSS Reader. The project will be executed mid 2009.

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