Rethinking 'Crossing The Chasm'
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Bookmark History
Saved by 9 people (5 private), first by anonymouse user on 2007-08-07
- Willss on 2008-04-23 - Tags crossing the chasm
- Neuralbomb on 2008-04-13 - Tags business
- Darrendraper on 2008-03-25 - Tags diffusion , resources , web2.0
- Jenniferfader on 2007-12-03 - Tags del.icio.us , imported , moore
- Michelemmartin on 2007-10-20 - Tags no_tag
Public Sticky notes
Moore argued that there is a gap that exists between the early adopters of any technology and the mass
market. He explained that many technologies initially get pulled into the market by enthusiasts, but later
fail to get wider adoption. So to create a company that is worth hundreds of millions of dollars, entrepreneurs need
to come up with strategies that will help them build a bridge across that gap.
Highlighted by steflm
Crossing the chasm is all about getting a technology widely adopted. The most difficult step is to
win over the so called early majority of the mass market. This can only happen with the help of early adopters, who are instrumental since they are used as both examples and evangelists.
Highlighted by michelemmartin
Public Comment