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How to Comment About Your Company on Blog Posts, Without Bein...

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Public Sticky notes

We like it when you leave good and useful comments. What do those look like?

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transparent

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about who you are and what your interests are is fundamental

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add value

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loud, self-centered, only semi-relevant and often have the tone of a spurned lover

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super humble, gently engaged with competitors and focused on adding value to the discussion of the whole sector

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"don't forget about us"

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consider where that company's competitors are in the market

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Feel free to comment about updates to your service that we may not be aware of when they aren't so rare, either

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At those times, a good blogger will welcome your clarification.

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misconceptions

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where the company stands in growth, history or target audience

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Adobe's John Dowdell jumped in to comments and put some numbers in perspective for us.

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His comment wasn't particularly gentle, but that's ok - he works for Adobe and we were very wrong in the assertion he was commenting on.

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but we could use your help, vendors, in fleshing out the details and differences between various service offerings.

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what tools are available to solve particular problems

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RivalMap's Kris Rasmussen jumped into comments

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features

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but that the primary differentiation was a price margin of tens of thousands of dollars!

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Alex Williams thanked WWD's Jason Harris for mentioning his company in a review of a competitor, praised the competitor's unique feature set, then articulated some fundamental differences between the companies that Harris didn't mention in his review and finally closed the comment with more appreciation for the competitor. That's a model example of a company adding value in a dignified way to a blog post about a competitor.

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Don't throw your URL into the text of the comment or take that time to talk yourself up.

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dignified congratulations

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unspoken message is that your niche is further validated, a rising tide lifting all boats. Don't act like you're drowning.

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left an incredibly helpful comment that included two good links to sites other than hers

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the New Robert Scobles for a discussion about other ways this can be done.

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We'd love to learn about more strategic options; spamminess is really annoying, learning together is fun and fulfilling

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