Enterprises and Social Media: 5 Must-Haves
Popularity Report
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Rank
URL Tag Cloud
Bookmark History
Saved by 6 people (0 private), first by anonymouse user on 2009-06-18
- Jevans1963 on 2009-06-27 - Tags company , customer , satisfaction , service
- Flokane on 2009-06-22 - Tags socialmedia , marketing , branding , theory , theorie , strategy , strategie , managementtheorie , management
- Bkrusso on 2009-06-21 - Tags web2.0 , corporate , project_management
- Driessen on 2009-06-19 - Tags enterprise2.0 , adoption
- E_trude on 2009-06-18 - Tags enterprise20
Public Sticky notes
Customers increasingly expect to engage with brands instantaneously and satisfactorily
Highlighted by flokane
To survive, brands know they must interact with their customers in new ways across all channels: from outbound marketing to product feedback to sales to support.
Highlighted by flokane
People with this quality regularly interact with others online, use various social media conversation tools, are passionate about communities, and can mobilize others with a 140-character line
Highlighted by flokane
ability to articulate and translate this in-the-trenches knowledge in a way that makes sense to corporations
Highlighted by flokane
The corporation today must first figure out its goals in the Web 2.0 world, set relevant metrics, invest in understanding customer needs, and map out an actionable plan it can implement
Highlighted by flokane
Public Comment