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Enterprise 2.0 To Become a $4.6 Billion Industry By 2013

Highlighted by ecskov

4.6 billion by the year 2013

Highlighted by ecskov

4.6 billion by the year 2013

Highlighted by ecskov

4.6 billion by the year 2013

Highlighted by ecskov

4.6 billion by the year 2013

Highlighted by ecskov

Enterprise 2.0 To Become a $4.6 Billion Industry By 2013

Highlighted by ecskov

4.6 billion by the year 2013

Highlighted by ecskov

Enterprise 2.0 To Become a $4.6 Billion Industry By 2013

Highlighted by ecskov

4.6 billion by the year 2013

Highlighted by ecskov

4.6 billion by the year 2013

Highlighted by ecskov

Enterprise 2.0 To Become a $4.6 Billion Industry By 2013

Highlighted by ecskov

Enterprise 2.0 To Become a $4.6 Billion Industry By 2013

Highlighted by ecskov

4.6 billion by the year 2013

Highlighted by ecskov

Enterprise 2.0 To Become a $4.6 Billion Industry By 2013

Highlighted by ecskov

4.6 billion by the year 2013

Highlighted by ecskov

Enterprise 2.0 To Become a $4.6 Billion Industry By 2013

Highlighted by ecskov

Enterprise 2.0 To Become a $4.6 Billion Industry By 2013

Highlighted by ecskov

Enterprise 2.0 To Become a $4.6 Billion Industry By 2013

Highlighted by hennis

Enterprise 2.0 To Become a $4.6 Billion Industry By 2013

Written by Sarah Perez / April 20, 2008 9:01 PM / 28 Comments

A new report released today by Forrester Research is predicting that enterprise spending on Web 2.0 technologies is going to increase dramatically over the next five years. This increase will include more spending on social networking tools, mashups, and RSS, with the end result being a global enterprise market of $4.6 billion by the year 2013.

Highlighted by mmarlatt

For vendors specifically, there are 3 main challenges to becoming successful in this new industry, including:

  1. I.T. shops being wary of what they perceive as "consumer-grade" technology
  2. Ad-supported web tools generally have "free" as the starting point
  3. Web 2.0 tools will have to now compete in a space currently dominated by legacy enterprise software investments

Highlighted by hennis

Well, what it doesn't include is consumer services like Blogger, Facebook, Netvibes, and Twitter, says Forrester.

Highlighted by gkaefer

Instead, collaboration and productivity tools based on the concepts of web 2.0,

Highlighted by mmarlatt

One of the main challenges of getting Web 2.0 into the enterprise will be getting past the gatekeepers of traditional I.T. Businesses have been showing interest in these new technologies, but, ironically, the interest comes from departments outside of I.T. Instead, it's the marketing department, R&D, and corporate communications pushing for the adoption of more Web 2.0-like tools.

Highlighted by hennis

To make matters worse, I.T. tends to view Web 2.0 tools as being insecure at best, or, at worst, a security threat to the business. They also don't trust what they perceive to be "consumer-grade" technologies, which they don't believe have the power to scale to the size that an enterprise demands.

Highlighted by sarahsword

To make matters worse, I.T. tends to view Web 2.0 tools as being insecure at best, or, at worst, a security threat to the business. They also don't trust what they perceive to be "consumer-grade" technologies, which they don't believe have the power to scale to the size that an enterprise demands.

Highlighted by takuya514

In addition, I.T. departments currently work with a host of legacy applications. The new tools, in order to compete with these, will have to be able to integrate with existing technology, at least for the time being, in order to be fully effective.

Highlighted by hennis

n 2008, firms with 1000 employees or more will spend $764 million on Web 2.0 tools and technologies. Over the next five years, that expenditure will grow at a compound annual rate of 43%.

Highlighted by bmduarte

The top spending category will be social networking tools. In 2008, for example, companies will spend $258 million on tools like those from Awareness, Communispace, and Jive Software. After social networking, the next-largest category is RSS, followed by blogs and wikis, and then mashups.

Highlighted by bmduarte

The vendors expected to do the best in this new marketplace will be those that bundle their offerings, offering the complete package of tools to the businesses they serve.

Highlighted by hennis

The vendors expected to do the best in this new marketplace will be those that bundle their offerings, offering the complete package of tools to the businesses they serve.

Highlighted by wade

However, newer, "pure" Web 2.0 companies hoping to capitalize on this trend will still have to fight with traditional I.T. software for a foothold, specifically fighting with the likes of Microsoft and IBM. Many I.T. shops will choose to stick with their existing software from these large, well-known vendors, especially now that both are integrating Web 2.0 into their offerings.

Microsoft's SharePoint, for example, now includes wikis, blogs, and RSS technologies in their collaboration suite. IBM offers social networking and mashup tools via their Lotus Connections and Lotus Mashups products and SAP Business Suite includes social networking and widgets.

Highlighted by wade

What this means is that much of the Web 2.0 tool kit will simply "fade into the fabric of enterprise collaboration suites," says Forrester. By 2013, few buyers will seek out and purchase Web 2.0 tools specifically. Web 2.0 will become a feature, not a product.

Highlighted by wade

Web 2.0 Graduates from "Kids' Stuff":  Right now, it's people between the ages of 12 and 17 that are the more avid consumers of social computing technology, with one-third of them acting as content creators. Meanwhile, only 7% of those 51-61 do the same. However, this is another trend that is going to change over the next few years. By 2011, Forrester believes that users of Web 2.0 tools will mirror users of the web at large.

Highlighted by wade

Right now, it's people between the ages of 12 and 17 that are the more avid consumers of social computing technology, with one-third of them acting as content creators. Meanwhile, only 7% of those 51-61 do the same. However, this is another trend that is going to change over the next few years. By 2011, Forrester believes that users of Web 2.0 tools will mirror users of the web at large.

Highlighted by sarahsword

Right now, it's people between the ages of 12 and 17 that are the more avid consumers of social computing technology, with one-third of them acting as content creators. Meanwhile, only 7% of those 51-61 do the same. However, this is another trend that is going to change over the next few years. By 2011, Forrester believes that users of Web 2.0 tools will mirror users of the web at large.

Highlighted by takuya514

I see a shift in investment going towards introducing free lower featured versions to garnish market interest. This is especially true for low budget value targeted at individuals or small groups. For enterprise-wide Web 2.0 solutions that need corporate approval, I agree with Perry Mizota that the freemium model may not work when decisions need come from above. He favors the 30-day free trial approach.

Highlighted by wade